About Us

Why Maju?

Maju = To Advance

Maju in Bahasa Indonesia and Bahasa Melayu known popularly throughout Southeast Asia means to advance, or to move forward.

Further, it holds a special place in the hearts of Singaporeans (where Maju was born), resonant of the National Anthem Majulah Singapura.

Founded by 2 founders who grew up in SME households in Singapore and Indonesia, Maju was specifically created with the goal of assisting small businesses in reaching their full potential without making people administration a burden rather than a strength.

80%

Of SMEs in Singapore have presence outside of SG

(Between 50-1k size)

7 systems

Average HR tech stack of a 100 headcount company in SEA

84%

Of all digital transformations are perceived as unsuccessful

12x

Slower feedback cycles from disparate softwares and vendors

The People HQ

We Believe in the power of people

A company is nothing but a collection of people. We believe they are a company's sole resource.
The people are the innovators, the builders and the executors of anything an organisation does, making them the biggest competitive advantage an organisation can build.
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Maju believes providing a company the right tools, that lets employees be their best selves, is essential in empowerment.

Simplicity

Multiple seemingly simple tasks combine to form a complex process. Working backwards from an outcome, even the most complex of situations can be simplified to an easy few steps.

Innovation

Best practices are important. "Why reinvent the wheel?", yet it's not possible to make change without constantly looking for a better solution. Challenge the known and the default, there's always a better option.

about us

Maju = To Advance

We Believe in the power of people

Discover the superpowers of Consolidating your Workforce!